Carole Roche
American Graphics Institute (AGI)
November 2022

UX Design Prototype Spice Company

Objective: To gain the users trust by explaining the quality, process, taste and difference when purchasing organic vs non-organic spices. As the experts on the subject we must show the users the where the spices come from (country of origin), how they are handled and processed and also provide top quality recipes using our spices. We want to be the experts and a trustworthy source for our user/visitors and turn them into customers.

Program: Adobe XD

Hi-Fidelity

Hi-Fi Prototype
The client wants the user to enjoy the website journey learning about spices and testing specific recipes.

Balsamiq

Low Fidelity Wireframe

The client wants the user to enjoy the website journey looking for specific recipes and the source of each spice.

The Spice Rac

Importing organic spices from countries of origin since 1995. Distribution and Sales in the US began in 2020.

Nunc Faucibus

Pencil Sketch Prototype

The client wants the user to enjoy the website journey looking for specific recipes..

Sticky Notes

Card Sort

Personas

Jane Doe
Jane is a 40-something year old nurse with two decades of nursing experience. She is a healthy person and a gourmet cook who is shopping in the organic health food store looking for various spices to add to her already growing spice collection.
Harry Mann
Harry is a retired professor. His new hobby is cooking. He recently completed on-line cooking classes and has become quite the chef. He loves spicey food and wants to remain healthy so he is in search of organic foods and spices.
Rose Jones
Rose is a recent college graduate who completed her Masters in Health Food Science. She is self-employeed working as a health coach and she shares her knowledge of healthy cooking and spice pairing with her clients.

Surveys

Thank you

Thanks for visiting the mock-up Spice Company Prototype!Carole Roche
617-921-4043
[email protected]